Target “Brave New Dorm” Catalogue
Brave New Dorm is a call-to-arms for college students to greet their institutional dorm room as a blank canvas. To illustrate what's possible, we constructed different themed versions of the same dorm using only Target products. These were the showpiece for a a TV spot as well as this 60+ page catalogue. For the rest of the content, we wanted to keep things bold, artistic, and fun. This involved minimal, well arranged product pages, funny comics and DIYs, as well as music recommendations and editorial pages to round it out. I even got to strut some illustration and copywriting skills. The campaign also included social media, digital ads, and developing a package design system for the store's own line of collage products.
