Old Spice “TV Doctor” Campaign

If Old Spice Pro Strength Antiperspirant is the strongest protection from wetness and odor you can get without a prescription, only one type of person is qualified to prescribe it: a TV doctor. This logic loop led to casting Neil Patrick Harris, former TVMD, as qualified spokesman in this set of commercials, digital, and print. Take it from him—he's not a doctor.

“TV Doctor”

“40 Percent”

“Physical Therapy”

Client: Old Spice Directed by: Matt Aselton Format: :30 & :15