Xbox “Kinect Effect”

Xbox wanted to use the Kinect motion sensor to expand their audience beyond gamers. Instead of showing what the Kinect could do in the present, we showed how it was inspiring people to create inventions that will change the way we live in the future. This spot, narrated by Forest Whitaker, is scored by an original orchestral cover of “Where is My Mind” by the Pixies. This spot ran alongside over a dozen product/feature specific spots that were localized for use all over the world.

Client: Microsoft Directed by: Malcolm Venville Format: :60