Fuze Tea Print

Fuze Tea was looking for a simple, bold way of showing tea fusing together with fruit flavors that was flexible enough to work with different sized bottles, languages, and formats. The results are these fruity key visuals. Used for print, OOH, and digital advertising. Additionally, I art directed their launch commercial.

Client: Coca-Cola/Fuze Tea Photographer: Dwight Eschliman Format: Print/OOH