DigitalPay Identity

DigitalPay offers fast, convenient digital payouts that deliver funds in seconds with no app to download or sensitive personal information required. As a brand refresh, I designed a new logo that incorporates both the letters from their name into a payment loop. A sunny day inspired palette of bright colors and sky textures pairs with the logo and friendly brand typefaces to reinforce the happy feelings.

Client: DigitalPay Format: Logo & Identity