Brave New Dorm is a call-to-arms for college students to greet their institutional dorm room as a blank canvas. To illustrate what's possible, we constructed different themed versions of the same dorm using only Target products. These are the showpiece of the catalogue, and they treat product in the most interesting light. For the rest, we wanted to keep things bold, artistic, and fun. This involved minimal, well arranged product pages, funny comics and DIYs, as well as music recommendations and editorial like pages to round it out. I even got to strut some illustration and copywriting skills.
