Experience Old Spice Website
With the re-branding of Old Spice as the deodorant for experienced men, this website was conceived as a way of measuring manly experience. The site was broken into two areas, one for testing, the other for training. The copywriter and I developed a pool of over 80 smart and weird questions that covered all sorts of manly wisdom. At the end of 50 questions, the taker’s results were processed on an old-school mainframe and displayed on an excessively funny and wordy six page dot-matrix document along with shareable badges. The elite few who nailed a 100% score were sent a packet containing their printed results and other artifacts from the long journey around the world’s P&G offices. Many entered, few won.